Trust won’t build itself!
Investing in reliable professional relationships will make you more effective in your work. When your contacts see you as someone who is reasonable and flexible, you gain credibility and trust. When those qualities are present in a communicator-journalist relationships, there’s more room to discuss context and nuance. This improves the quality and accuracy of news reporting.
Pitch perfect
What should you consider when pitching stories to a journalist? How can you tell if the story is newsworthy? Is there a way to add news value to my pitch?
Don’t be a bigfoot!
When a reporter proactively reaches out to do a good news story about your company or organization, media training must not be an overriding consideration.