Breaking up the Bro-Show
Booking a manel is a lazy practice that can negatively affect the reputation of your organization. Especially if your panel has no ethnic diversity. In this piece I share a few tips for people organizing events on how to avoid your event being tagged as male, pale and stale.
Pitch perfect
What should you consider when pitching stories to a journalist? How can you tell if the story is newsworthy? Is there a way to add news value to my pitch?
$10 words may cost you the audience
Some say plain language just, “dumbs things down”. It does not. Rather, it puts the audience first.