A Strategic Communications Company

It takes the right tone and tactics to reach your audience with authenticity

Good Yarn Communications can help.

Services

  • Media training and coaching

    Learn how to anticipate questions from journalists, the public and members of a parliamentary committee. Use plain language to make sure everyone understands you.

  • Crisis communications

    Sometimes you can feel a crisis coming. Other times, it’s an unwelcome surprise. Be prepared for anything by developing a crisis communications plan.

  • Podcasting

    People love a good story. Let’s tell them yours! In addition to my own personal podcasts, you can hear me hosting the weekly legal affairs show Verdicts & Voices.

  • Strategic Advice

    Need fresh eyes on a project or problem? Alison gives forthright advice and generates ideas to help turn things around.

Meet Alison

Alison Crawford is a trusted and principled strategist with 30 years’ experience as an award-winning journalist and leader in communications. Clients appreciate her clarity, contacts and common sense.

Good Yarn launched in 2023 to support the evolving communication efforts of courts, judges and legal organizations. Today, its clientele also includes professional associations, Crown corporations and individual executives.

Alison and her associates support clients with tailored:

  • media training;

  • coaching for public events such as parliamentary committee hearings;

  • plain language training;

  • podcasting support and training;

  • strategic communications planning;

  • corporate plan drafting; and

  • speech writing.

Before building Good Yarn, Alison served as senior strategic communication advisor to the Chief Justice of the Supreme Court of Canada. Prior to that, she was the Director of Communications and Public Affairs for the Royal Canadian Mint.

From 1996-2018, Alison was an investigative and political journalist for CBC News in Fredericton, Calgary and Winnipeg, before moving back to her hometown to work at the Parliament Hill bureau for 12 years.

Her work has been recognized by the New York Festivals, Canadian Association of Journalists, Radio Television Digital News Association, Journalists for Human Rights and the Academy for Canadian Film and Television.

When not at work or spending time with her family, Alison volunteers as a member of the Ottawa Public Library Board and as an advisory board member of the Manor Park Chronicle community newspaper.