Questions in advance? Unlikely.
Alison Crawford Alison Crawford

Questions in advance? Unlikely.

When someone get a journalist’s questions in advance, they can’t help but dive in and write long, comprehensive answers that look good on paper but don’t sound great when spoken aloud. They memorize fact sheets and statistics. Communications officers may be asked to prepare a binder of background information! Over-preparation can extinguish the ability to sound natural.

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