A Strategic Communications Company
It takes the right tone and tactics to reach your audience with authenticity
Good Yarn Communications can help.
Services
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Media training and coaching
Learn how to anticipate questions from journalists, the public and members of a parliamentary committee.
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Crisis communications
Sometimes you can feel a crisis coming. Other times, it’s an unwelcome surprise. Be prepared for anything by developing a crisis communications plan.
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Outreach and stakeholder relations
Meaningful engagement is crucial to your relationships with stakeholders.
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Strategic Advice
Need fresh eyes on a project or problem? How about a plan to communicate your ideas or combat disinformation.
Meet Alison
Alison Crawford is a trusted strategist and advisor. Her commitment to clarity, practicality and plain language sets her apart in the industry. When crises loom, she brings composure and solutions.
A veteran on both sides of the camera, Alison prepares clients for successful interactions with news media, politicians and members of the public. She understands how journalists work and what they want to know. Alison and her associates help clients share their stories with confidence and integrity.
Prior to launching Good Yarn, Alison was a multi award-winning investigative and political journalist for CBC Radio and TV in Alberta, Manitoba, New Brunswick and Ontario. Her 20+ year journalism career included 12 years as a Senior National Reporter on Parliament Hill.
The New York Festivals, Canadian Association of Journalists, Radio Television Digital News Association, Journalists for Human Rights and the Academy for Canadian Film and Television have all recognized her reportage.
Most recently, Alison served as senior strategic communication advisor to the Chief Justice of the Supreme Court of Canada. Prior to that, she was Director of Communications and Public affairs for the Royal Canadian Mint.
Alison is a cheerleader for institutional transparency, a free press, independent judiciary and strong libraries. She volunteers as a Public Trustee for the Ottawa Public Library and the advisory board of her local newspaper.
Meet Alison
Alison Crawford is a trusted strategist and advisor. Her commitment to clarity, practicality and plain language sets her apart in the industry. When crises loom, she brings composure and solutions.
A veteran on both sides of the camera, Alison prepares clients for successful interactions with news media, politicians and members of the public. She understands how journalists work and what they want to know. Alison and her associates help clients share their stories with confidence and integrity.
Prior to launching Good Yarn, Alison was a multi award-winning investigative and political journalist for CBC Radio and TV in Alberta, Manitoba, New Brunswick and Ontario. Her 20+ year journalism career included 12 years as a Senior National Reporter on Parliament Hill.
The New York Festivals, Canadian Association of Journalists, Radio Television Digital News Association, Journalists for Human Rights and the Academy for Canadian Film and Television have all recognized her reportage.
Most recently, Alison served as senior strategic communication advisor to the Chief Justice of the Supreme Court of Canada. Prior to that, she was Director of Communications and Public affairs for the Royal Canadian Mint.
Alison is a cheerleader for institutional transparency, a free press, independent judiciary and strong libraries. She volunteers as a Public Trustee for the Ottawa Public Library and the advisory board of her local newspaper.