A strategic communications company
Reach your audience with authenticity and integrity.
Authentic messaging builds trust and confidence in your organization.
Employees, stakeholders, journalists and members of the public have different needs and expectations.
It takes the right tone and tactics to craft relevant communications that resonate with your audience.
Good Yarn Communications can help.
Alison Crawford is a discreet and trusted strategist and advisor. She believes in the power of using plain language and stays true to her values of honesty, integrity and accountability in everything she does.
Services
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Media training and coaching
I know how journalists work. I can also anticipate their questions. The same goes for parliamentary committees and big announcements. Media training with me will prepare you to answer questions with confidence and integrity.
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Crisis communications
Sometimes you can feel a crisis coming. Other times, it’s an unwelcome surprise. I bring composure and solutions to challenging situations. Developing a crisis communications plan is a good place to start.
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Outreach and stakeholder relations
Meaningful engagement is crucial to your relationships with stakeholders. Not sure where to start? Let me help.
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Writing
Speeches, annual reports, news releases and more.
Meet Alison
Alison Crawford is a trusted advisor, strategist and communications professional. She’s skilled at making complex ideas and issues more easily understood. Her commitment to clarity, practicality and plain language writing sets her apart in the industry.
Over the last 27 years, Alison has established a network of contacts in a variety of sectors across Canada. Her problem-solving skills and discretion make her an asset when navigating the intricacies of public and media relations. When crises loom, she brings composure and solutions.
A veteran on both sides of the camera, Alison enjoys training clients for successful interactions with reporters, members of the public and parliamentary committees. She understands how journalists work in today’s turbulent media environment and anticipates what they want to know. With her coaching, clients deliver messages and answer questions with confidence and integrity.
Alison’s best work as a journalist focused on accountability at all three branches of government. She lived and worked for CBC News in four provinces, with her longest posting on Parliament Hill. In her 22-year journalism career, Alison covered stories across Canada and around the world. Her work has been been recognized by the New York Festivals, Canadian Association of Journalists, Radio Television Digital News Association, Journalists for Human Rights and the Academy for Canadian Film and Television.
Most recently, Alison served the Chief Justice of the Supreme Court of Canada as his strategic communications advisor. Prior to that, she worked as director of communications and public affairs at the Royal Canadian Mint. She is also an Ottawa Public Library Trustee and serves on the advisory board of her community newspaper.
